Information on the processing of cookies
What are cookies?
1.1 Cookies are small text documents and other tools, created by a website or uploaded by third parties, which are stored on users' devices using a web browser. These files are sent back to the servers when the browser returns to the website. With the help of cookies, the website has information about the previous activities of users, the website operator can track the activity. They help to better perform analyses, target marketing or ensure the normal functionality of the website. Below you will find information about what cookies are used on the website.
2. How cookies are classified
2.1 The cookies we use on our website can be divided according to the period for which they are stored or according to the entity to which they belong.
2.2 Depending on the length of time cookies are stored, they can be divided into:
a) Short-term (Session) cookies are deleted from your browser after you close it. In the event of a repeat visit, they can be stored again if consent is granted.
b) Long-term cookies are stored in your browser. They are only deleted after a certain period of time, depending on your browser settings or the cookies themselves.
2.3 Depending on the entity that issues cookies, they can be divided into:
a) First-party cookies are created and stored by the website itself and may be necessary for the functioning of the website or parts of it. They are tied to the specific domain of the website operator. They are both short-term and long-term.
b) Third-party cookies are linked to third-party websites. It is a functional tool usually used for targeted advertising.
3. What cookies do we use?
3.1 Cookies are used for a number of reasons described below, such as to make it as easy as possible for you to use our website by remembering your user preferences. We divide cookies on websites into two categories according to their purposes:
a) Necessary ones that are needed for the proper functioning of the website (platform). These cookies are triggered automatically without your consent, as they are essential for the platform to function.
b) Other cookies that, based on your consent, serve other purposes, in particular for marketing, analytics, functional preferences of you as a user.
3.2 In connection with Art. 3.1. b) Specifically, we use cookies:
a) Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information about metrics such as number of visitors, bounce rate, traffic source, etc. In particular, cookies from Google Ireland Limited are used, whereby if data is also transmitted to Google in the USA, this company is registered within the Data Privacy Framework.
b) Advertising cookies are used to deliver customized ads to visitors based on the pages they have visited before and to analyze the effectiveness of an advertising campaign. At the same time, these cookies are often also deployed by third-party services, which then target advertising through these cookies. An example is Google's YouTube, which allows you to deliver targeted advertising if you allow embedded videos.
A specific list of the above-mentioned cookies, including their storage period and purpose, can be found in the cookie consent preferences, which are available on the website under the logo in the bottom left corner.
How can you disable or restrict the use of cookies?
4.1 The storage of cookies is entirely voluntary, with the exception of technical and necessary cookies.
4.2 You always have the option to delete cookies that have already been stored by returning to your cookie consent preferences, which are available on the website under the logo in the bottom left corner.
4.3 However, if you withdraw your consent to the use of all cookies, it may happen that some parts of (not only) our website will not work. If you are not sure whether you need specific cookies, it is recommended to leave all types enabled for the proper functioning of the website and personalized advertising. The withdrawal of consent does not affect the lawfulness of the use of cookies before its withdrawal.
Protection of personal data
5.1 In the event that personal data is processed on the basis of the storage of cookies, these purposes are described in the Privacy Policy, which is available here: https://www.proficad.com/privacy.aspx.
